If someone "Googles" your name what will they learn about you? And...do you have any control over what they see?
You may have more control than you realize.
When I Google "Henrik Joreteg" my professional profile on LinkedIn.com is the first search result. This includes all the professional details about me. It's a lot like posting your resume. There are also references and recommendations that add credibility to what is written in my profile and there are links to my business (HouseFLIX.com) and to this blog.
This blog happens to be the second Google search result which will again, hopefully give a better view of who I am and serve to further increase my credibility.
By publishing a blog and posting a profile on LinkedIn you can dramatically increase the quality and accuracy of information that is available about you on the Internet.
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2 comments:
great post. Any suggestions if your name is John Doe? Or in my case Isaac Kim?
In grade school I never thought I'd thank my parents for my unique name. But these days ID theft and innocent name confusion can be such an issue that unique names are an asset.
So if you don't have a uniqe name, I would suggest emphasizing the things about you that are.
First, despite what people say about privacy on the Internet, make sure your Linked In profile is complete, publicly viewable, and that it includes your picture. The same is true for any other sites where you have want to claim authorship.
Some people are concerned about putting real pictures and real information about themselves on the Internet. But, the information is already out there. You may as well be the one to compile it and maintain it in a way that gives YOU the control.
Next, I would promote your profile in your blog(s). You can copy and paste code from Linked In that adds a nice looking graphical link to your profile.
The point is to claim, and aggregate your online information by linking from your various online pages to the others and back. For example, put a link from your profile on your company/organization website to your blogs and LinkedIn and back.
Having these two-way links proves that you have authoring rights on both sites so they know that the two separate sites are in fact both about the same "Isaac Kim".
As another benefit, having those links will often improve your positioning in search results.
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